MYSPACE AND TOYOTA LAUNCH “ROCK THE SPACE” COMPETITION FOR UNSIGNED ARTISTS TO WIN A RECORD DEAL

MySpace the world’s premiere social portal, in partnership with MySpace Records and Toyota Motor Sales (TMS), USA, Inc., today announced the official launch of Rock the Space, an exclusive competition encouraging unsigned bands or solo artists to submit an original song for the opportunity to score a recording contract with MySpace Records, the company’s full-service independent label. Beginning today through July 1, 2009, aspiring artists across the country can enter to win the chance of a lifetime by visiting Toyota’s MySpace Music profile for submission details and contest rules http://www.myspace.com/toyotamusic.

To enter the Rock the Space competition artists must submit an original mp3 demo. All entrants will have the opportunity to create a viral music widget with an easy embed code to help them spread their music across MySpace and the web. MySpace users can share in the experience by adding the music widgets to their profiles and posting comments on the Toyota Music profile.

In July, MySpace Records will select five finalists who will be featured prominently on the Toyota Music profile and the MySpace community will vote to select the winner. The five finalists will receive a media allocation to promote themselves with My Ads targeted advertising throughout MySpace.

The Rock the Space winner will be announced in September and will receive a recording contract as well as a $10,000 musical instrument prize package provided by Fender, the world’s leading guitar manufacturer. The winner’s song will also be available for download on the MySpace Music Home Page. The four runners-up win a MySpace Records Development Deal friends package.

Rock the Space will create an organic and loyal fan base with a vested interest in these artists and their careers by allowing users to participate in the process from the beginning,” said J. Scavo, GM of MySpace Records. “This interactivity between artist and fan has always been a fundamental and differentiating factor for the MySpace Music platform and has led to the success of many of today’s most popular artists.”

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